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Troubleshooting Your Social Media Efforts

Troubleshooting Your Social Media Efforts

Mar 26, 2011

Troubleshooting Your Social Media Efforts: 10 Tips on How to Instantly Boost your Results So, you have your new website up and running. You have hired an intern, or a journalist, or a PR firm to execute a social media plan. You are tweeting, facebooking, linking in, and more. And still, it seems like there are new technologies and “must haves” everyday—how can a busy business owner or executive keep it all straight? Well, never fear because I am here to help. What I have learned over time is to take a deep breath and focus on a few of strategies and choose a few tools and to analyze how we fare. Moving up in search and establishing a digital presence is a large piece of the pie—but where is your social media sending people? Are they going to your website and leaving? Do you have a place for them to come back to? If so, is it optimized? And how are you measuring a successful marketing campaign? Here are 10 tips to instantly boost your results: 1. Have Patience. Most search engines need a few months to fully saturate the web. Stick with something for at least 4 months before determining whether or not it’s a success. On the flip side, avoid paying a lot of money in one shot for unchecked results. 2. Know your keywords. Before you go spending money on PPC or revamping your website, take the time to create a company document identifying the most searched words in your particular market or industry. 3. Find your voice. Branding a voice for your digital presence does many things, but to me, the most important thing it does is to break through the noise. Be different. Be bold. Be creative. 4. Avoid disappointment. The main mistake companies make is falling into an inconsistent content plan. Stopping your blog is a cardinal sin! Keep it up—hire someone, teach someone, take the time yourself—it’s pretty therapeutic sometimes. But continue to put content out there. 5. Create a flexible website. If you are being held hostage by your website, take no more! In your next revamp, look for flexibility—create a home for your community...

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