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The Power of Email and Social Media – Don Purdum

The Power of Email and Social Media – Don Purdum

Jan 3, 2012

How do you communicate with your readers and followers that are raving fans of your website and blog but don’t necessarily visit it on their own every day? Or just as important, how do you get an average follower to want to become a raving fan? Let’s face it, your audience needs to be reminded that you are there. It’s not that they don’t want to engage with you, but if you are out of sight, you are probably out of mind. It’s just the nature of human behavior. If you can learn how to self promote your business through email and social media, you have an incredible opportunity to deepen your relationship with your audience and earn new followers as well. The key is to have great content. If you do, your readers will want to know when you plan to release more. Coming up with ways to ask them to join your email list, your Facebook pages, or other social networks is the opportunity that leads to growth. The true power of email and social media is in the metrics, and numbers don’t lie. If you grow your influence through these tools, then your business will see an increase in social interactions and a bigger bottom line if done properly. How do I get subscribers? Good question…try asking. If you encourage people to subscribe to your email updates or join your social media pages, they will. Of course not everyone, but many will. On your website, put a nice, friendly pop-up that asks for their email address. Tell them specifically how you will and will not use their treasured information. Remember, email is highly personal and we are all tired of being spammed. In addition to the one-time popup question, one of our regular bloggers (Kris de Leon) offered to give a free eBook to anyone who joined our email list. We gave a visitor something they wanted, and in return they entrusted us with their email address. It was a win-win. We launched The Internet Conference in November 2011. No one knew a thing about it. Here it is the end of December, just one month later since the launch, and...