and all the BS fit to read!

Troubleshooting Your Social Media Efforts

Troubleshooting Your Social Media Efforts

Mar 26, 2011

Troubleshooting Your Social Media Efforts: 10 Tips on How to Instantly Boost your Results So, you have your new website up and running. You have hired an intern, or a journalist, or a PR firm to execute a social media plan. You are tweeting, facebooking, linking in, and more. And still, it seems like there are new technologies and “must haves” everyday—how can a busy business owner or executive keep it all straight? Well, never fear because I am here to help. What I have learned over time is to take a deep breath and focus on a few of strategies and choose a few tools and to analyze how we fare. Moving up in search and establishing a digital presence is a large piece of the pie—but where is your social media sending people? Are they going to your website and leaving? Do you have a place for them to come back to? If so, is it optimized? And how are you measuring a successful marketing campaign? Here are 10 tips to instantly boost your results: 1. Have Patience. Most search engines need a few months to fully saturate the web. Stick with something for at least 4 months before determining whether or not it’s a success. On the flip side, avoid paying a lot of money in one shot for unchecked results. 2. Know your keywords. Before you go spending money on PPC or revamping your website, take the time to create a company document identifying the most searched words in your particular market or industry. 3. Find your voice. Branding a voice for your digital presence does many things, but to me, the most important thing it does is to break through the noise. Be different. Be bold. Be creative. 4. Avoid disappointment. The main mistake companies make is falling into an inconsistent content plan. Stopping your blog is a cardinal sin! Keep it up—hire someone, teach someone, take the time yourself—it’s pretty therapeutic sometimes. But continue to put content out there. 5. Create a flexible website. If you are being held hostage by your website, take no more! In your next revamp, look for flexibility—create a home for your community...

5 Reasons To Have Only 5 Reasons On Your Blog Post

5 Reasons To Have Only 5 Reasons On Your Blog Post

Dec 26, 2010

5 Reasons To Have Only 5 Reasons On Your Post People are Busy-or at least think they are way too busy to open up a comprehensive article about anything.  The wired society of today has to get their information in ‘Reader’s Digest’ or ‘Cliff Notes’ form or they will shelf the article forever.  140 character messaging on Twitter is quickly becoming more and more popular for a reason. People are A.D.D.-Attention Deficit Disorder has become the norm with all of the world’s extra anxiety and electronic stimuli.  It is rare for folks to not be plugged into to one or more connections even when they are in bed and at mealtime.  The world is catering to the multi-taskers and multi-A.D.D.’ers and so should you if you want your blog to be read. People are lazy– by nature. Don’t even try to argue.  You are lazy too.  Long articles or epic videos about concepts that are better suited for a target audience can be provided in other forms.  Blogs and electronic media are just to drive the inspired, non-lazy, potential connections or clients to your website.  Do not over inform. Most online information is CRAP-navigating through the BS clutter from how you will lose all of your potential clients if you do not watch/read this to your dreams will come true if you just click here have worn folks out.  No one wants to bother with navigating a blog post that is 3 pages long just to find out that you are trying to sell them something or you have to pay to get the real goods.  If you are still marketing this way, you are not a ‘Social Media Expert’. People don’t care what you have to say-unless it’s about them. (wanna bet?) Facebook, Youtube, LinkedIn, Myspace and social media, in general is narcissistic by nature.  Folks are not looking for you unless they are stalkers or trying to sell you something.  Are you on these sights to gather more knowledge, personal self-improvement, to help others, to be influenced by an expansion of culture, or find you next plumber? No, you are there to post your best photos and play Mafia Wars and Yo-Ville. If you...

Top 50 Blogs on Persuasion-Persuasive.net

Top 50 Blogs on Persuasion-Persuasive.net

Dec 9, 2010

Persuasive.Net If you are looking to make money, communicate effectively, or build a powerful network of successful people, then these are the blogs or websites you should be reading on a consistent basis: 1. Copy Blogger. It is a blog that provides advice for the other bloggers and marketers on how to be more persuasive in work place. 2. Self Growth. It is a database of information on self improvement (including persuasion) written by famous experts. 3. Harvard Blog. Harvard Business Review brings its readers original research and firsthand perspectives from leading business thinkers around the world. 4. Wev Credible. If you wanted to know how to give a persuasive idea on your website, you should visit Wev Credible. 5. Changing Minds. This blog mentions the inner secrets of persuasion and changing other people. 6. PSY Blog. PsyBlog is an academic psychology blog discussing current research and theories on Persuasion. 7. The Steve Rubel Streem. This blog discusses the Influence and persuasion from the marketing point of view. 8. Personal Branding.  They say that this blog is #1 resource for personal branding and influencing online. 9. Persuasion. The blog discusses persuasion from an experienced eye. 10. Brand Yourself. It is an award winning toolset that helps you proactively manage your online reputation and promote yourself effectively across the social web. 11. Fresh influence.  This blog is specialized in public relations and influencing of people in marketing for the healthcare and technology industries and public affairs. 12. Forum one (Influence). Influence covers innovations in communication, Internet technology and strategy to generate influence on important public policy issues. 13. Terry Dean. Terry Dean gives important information on internet business and advertising persuasion. 14. Sources of insight. This blog isn’t not only about persuasion, but it also is about sharing of knowledge between users. 15. Personal Development blog. This blog offers idea for readers on how to develop their personality. 16. The NLP Company. A blog represents NLB Company which gives training in NLB skills and techniques as well as persuasive skills. 17. IFTF. IFTF deals with the history, techniques and future of Persuasion. 18. Persuasion Blog. This blog provides Informative articles on how to master speech, focusing on what speakers say and how they present themselves. 19. Earthling communication. This...

What’s Up Television

What’s Up Television

Dec 4, 2010

Welcome to What’s Up Television. Your Guide to the best Independent Programming on the web. We are a network of interesting online radio and television channels. Targeted toward groups and social communities interested in sharing new ideas and using new emerging technologies to communicate on a global scale. We are looking for you to join us and add your own radio and/or television stations to our online guide. There is no cost. We only ask that you grow your audience on your channel by producing regular programming and recruiting new viewers. The more viewers that join your channel the greater the chance you will have to earn revenue from advertisers who are interested in marketing within your programs. The Top 20 Channels are featured on the front page of this incredible Global Social Television Network. Please join and take a look at the map on the main page of our network to see where people are watching What’s Up TV.   To list your online radio or television channel on our Free Online Social Media Guide please go to: http://whatsuptelevision.ning.com/groups/group/new If you do not have a Radio or Television Station and would like to start we recommend: http://BlogTalkRadio.com/ http://LiveStream.com/ http://uStream.com/ http://YouTube.com/ http://vimeo.com/ We look forward to bringing you more great channels and we hope you will join us as we introduce your vision to the world.         George Robbins 404.414.6131 Your One Minute Video Also on...

My Grandma’s 5 Golden Rules – Corporate Branding

My Grandma’s 5 Golden Rules – Corporate Branding

Dec 3, 2010

My Grandma’s 5 Golden Rules Corporate Branding Catch their eye to catch a fabulous guy.  A face with perfect make-up will always attract a larger audience.  Spend time on the colorful and attractive details. Who remembers the plain and sloppy? Brand and Logo are the make-up of your company. Your shoes always have to match your purse. Coordination of accessories is actually called a “Smart-Dressed” Woman, for a reason. Coordinate the accessories of your business. Your business name, logo, website, and marketing have to match.  It is a must to also coordinate your vision, what you do, and how you want to be remembered. If you are looking for a partner in your life make sure you are attracting the proper flock and stock. Are you attracting your target clients/customers?  Does your brand attract the customers you are looking for? If you are making a New Year’s resolution, choose wisely.  It better be the right one. Are you changing your company’s mission, vision, or philosophy?   How will you communicate that in your brand and does it affect your company’s profit margins in a positive way?  Are you sure? You’d better be. From time to time every lady should spice it up by changing to a new hair cut/color, changed lipstick and shoes, to even new unmentionables (little architecture). Can a rebrand or some fresh details to your logo, website, or marketing campaign reenergize your sales?  Talk to a marketing professional and find out. …and the extra bonus rule #6 for everyone is  ALWAYS LISTEN TO GRANDMA! Don’t rebrand too often. Maybe you can re-market, instead. Be careful not to confuse your audience. Rebranding will not solve internal problems of your company, nor will it solve your personal issues. Depression, laziness, and bad marketing/sales techniques cannot be changed by any marketing firm. You will have to get your act together internally or maybe through therapy....

Full Service Firm vs. a single website builder (When Building your Web Site)

Full Service Firm vs. a single website builder  (When Building your Web Site)

Nov 25, 2010

8 Reasons to Hire a Full Service Marketing and Advertising Firm vs. a website builder… (When hiring to have your website built) An Agency Firm has more resources, choices, developers, ‘creatives’, and access to skill-sets. An Agency Firm will make sure you have the proper brand that matches your message.(This is the first step in creating a corporate identity.) An agency Firm will hire and partner with a real Graphic Designer/Artist to make sure you brand looks professional and is more than just Bold Block Letters of your business’s name. An Agency Firm will always allocate resources to what works and never be limited to a set of skills or default to whatever is on the shelf.(Mediocre is not an option.) An Agency Firm will deliver your professionally copy-written, unified, marketing message throughout your entire campaign beyond your website.(This includes driving traffic to your website.) An Agency firm has no product, owns a watch, uses a calendar, understands budgets and is bound by producing a true ‘Return-On-Investment’. An agency will manage all of this for you in one coordinated effort so you don’t have to. Finally, An Agency Firm will most always cost less, never scrimp, and be more effective. The firm is more than just a cool website builder or one talented artist. The Full Service Marketing and Advertising Agency Firm, is a group of talented artists working together for you. Call Mike’s Ad Shop Today and Save Money, Make Money, and grow your business with the RIGHT TEAM!...